How many of your Cleveland, GA rental properties are vacant? The rental vacancy rate in the US is about 6.6%. Without a strong property marketing strategy, they'll remain empty.
Without experience, you could waste time and money on ineffective campaigns. Not sure how to develop your marketing strategy? Read on for the tips you need to attract tenants in today's tough market.
Talk to Your Tenants
Talk with your existing tenants. Perform a tenant satisfaction survey to determine where you need to improve. Consider asking them to rate their satisfaction on a scale of one to 10 regarding:
- Maintenance
- Housing services
- The property's interior and exterior
- Safety
- Appliances
- Utilities
Ask tenants what additions or amenities they'd be willing to have a rent increase for. Their feedback can help you make informed changes.
Update Technologies
Renters are getting more tech-savvy every year. If you're using outdated systems and technology, they may look at other rental properties.
Consider updating your:
- Wi-Fi
- Dishwasher
- Alarm system
You can add smart home technology to gain a competitive advantage. This technology can enhance the renter's living experience. Your property will stand out from others in Cleveland.
Instead of manually completing tasks, use an online tenant portal. Tenants can submit maintenance requests, inquiries, and rent online. They can even automate payments for ease and convenience.
Research the Real Estate Market
Research Cleveland's current real estate market. Look for ways to improve your rental property to gain a competitive advantage.
For example, they may recognize technologies or utilities other landlords now offer. Pay attention to the marketing tactics they use that you've neglected.
Consider enhancing the property's curb appeal. A stunning exterior will draw renters to the property. Take high-quality photos after making these changes.
Update the Rental Property Listing
Your rental property listing won't attract renters if it lacks important information. The listing should include:
- A click-worthy headline
- A detailed description
- Videos or high-quality photos
- An urgent call to action
- A list of amenities and special qualities
About 70% of experiences online start with a search. Use search engine optimization (SEO) to direct Cleveland renters to the listing. You'll generate more clicks and applications.
Develop a Digital Marketing Strategy
A thorough digital marketing strategy should include:
- SEO
- Paid advertising
- Social media marketing
- Email marketing
- Content marketing
Use a combination of strategies to expand your reach. Direct people to your online listing to generate applications.
Hire a Property Manager
Leverage an industry expert's experience to improve your marketing strategy. An experienced property manager can use proven strategies to save you time and money.
Hire a full-service property management company. Their range of services will allow you to offer tenants better experiences. These tenants can post positive reviews online or refer friends to your properties.
Enhance Your Property Marketing Strategy
A strong property marketing strategy can help you reach Cleveland renters, even in today's competitive market. Use these marketing tips to ensure your listing stands out online. Otherwise, consult an experienced property manager.
Our team at PMI Mountain Gateway has 20 years of industry experience. We use state-of-the-art technology and award-winning strategies to support clients.
We can develop a marketing strategy to improve your occupancy rate. Contact us today to meet your property manager.
