More people are flocking to small towns for vacation getaways. Vacation rental owners in Cleveland, Georgia have an exciting opportunity to attract visitors to the area's top wineries, historic sites, and quaint, small-town shops.
The most successful vacation rentals understand the location's target market. Performing market research is a smart first step for any vacation property owner. This step will help you hone in on the right amenities and experiences to offer this market.
Discover three tips for successful vacation rentals in a small town.
1. Create a Cozy Atmosphere
One reason why visitors choose vacation rentals over hotels or motels is the "home away from home" experience. Owning a rental that's located just steps from charming experiences like vintage shops, wineries, and scenic areas is another plus.
Your target market is likely drawn to the following amenities:
- Cozy kitchens
- Comfortable common areas
- Relaxing backyard areas
- Convenient bathrooms
- Charming bedrooms
Vacation rentals should come furnished, including everything from fresh linens to TVs for entertainment. This is a good time to think about investing in upgrades to attract your ideal guest.
2. Pricing Tips for Successful Vacation Rentals
Think about the "guest journey" when preparing your Cleveland, GA vacation rental. This process is also called inbound marketing. It captures targets at every stage of this journey, from awareness to the decision-making stage.
Pricing strategy is a vital part of the home marketing process. Your rates must align with the market rate and accurately reflect what your vacation rental is worth. You can also maximize rental income by strategically pricing your rentals for peak and shoulder seasons.
Peak seasons in Cleveland, GA are typically in the summertime between June and August. The weather is warm and perfect for fishing at nearby Yonah Preserve Lake, Smith Creek, and Toccoa River.
Don't hesitate to price your rentals a little lower to attract guests during off-seasons, also known as shoulder seasons. It's the perfect time to appeal to prospects who are browsing rental sites, deciding whether or not to take a spontaneous spring or autumn vacation.
Remember to research pricing strategies of similar rentals to make sure your pricing strategy is competitive.
3. Invest in Vacation Rental Management
If you truly want to boost rental occupancy from the beginning and fill vacancies all year, you must work with a property management company. A property manager will ensure your rental is looking its best. Property managers work with a network of local services to streamline upgrades and maintenance.
You don't have to worry about collecting rent or finding new short-term guests after the previous ones leave. Property managers handle all aspects of accounting and guest placement. This step includes screening for the most responsible guests.
Successful Property Hosting Starts Now
Vacation rental owners play a profound role in building the tourism industry in Cleveland, GA. Think about ways to improve your rental to attract a consistent flow of guests. Remember these tips for successful vacation rentals and talk to a property manager who can get the ball rolling and help maximize your income.
The leadership team at PMI Mountain Gateway brings decades of industry experience to the community, including real estate brokerage, appraisals, software development, and public service. We've also sat on boards for homeowner's associations and humane societies.
Talk to us about your goals for vacation rental management!
